CREATIVITY DOESN’T FOLLOW RULES,

NEITHER DOES GENIUS

ABOUT THE SCHOLARSHIP

The Mad Genius Scholarship exists to “UNLEASH MAD POTENTIAL.” Unlike traditional academic scholarships, we’re here to celebrate bold ideas, wild creativity, and the kind of thinking that doesn’t always fit inside the lines. So, we are asking
What does a Mad Genius look like to you?

For this scholarship we want YOU to show us your interpretation of a “Mad Genius.” Think bold, unconventional, curious, and wildly creative.

2026 Scholarship Prompts

Pick Your Chaos

Make your mark and apply! Choose one of the options below to express your vision and include a short write-up (200 words or less) on the idea, the execution, and the genius behind it. Applications are open now through November 1, 2026!

Art

Make Your Mark

Create a visual representation of a “Mad Genius” that could serve as a mascot for our brand. This could be a character, creature, or abstract persona that embodies bold thinking, curiosity, and unconventional creativity.

Video

Lights, Camera, Genius

Create a piece of music that captures the energy, chaos, and brilliance of a “Mad Genius.” Think bold, unexpected, and original. Something that could be cooked up in a Mad Genius studio lab. Include lyrics (if applicable).

Writing

Words That Bite

Using the art of storytelling, bring to life what a ‘Mad Genius’ looks like to you. You can share a personal experience where you had to think like one, describe a current or historical Mad Genius, and or create your own story! An origin or villain arc. perhaps?

Music

Drop The Beat

Take our product and twist it into a culinary experiment or a scroll‑stopping social video that feels deliciously unhinged. Chase recipes that break the rules- loud, chaotic, and undeniably brilliant. Use our store locator to find a store near you!

2025 WINNERS

From video to visual art, last year’s winning submissions showcases the creative range and originality we look for in a Mad Genius. See their creative genius here!

Dance / Art

Ava Ballard

Ava is currently a double major student in Dance and Psychology at New York University. She is from the small town of Owings, Maryland. Ava aspires to spend her nights on Broadway or in a Contemporary Company and her days researching treatment methods for patients with rare personality disorders.

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Sports / Art

Ava Doucet

Highschool: St. Joseph’s Academy
Hometown: Baton Rouge, Louisiana
Expected Major: Marketing
Career Aspirations: Be able to market not only myself through bowling, but be a part of a team managing social campaigns around the world.

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Recipe

Charlie Porterfield

My name is Charlie Porterfield. I’m a Finance major with a minor in Environmental Science at the University of Massachusetts Amherst (Isenberg School of Management). I am originally from Martha’s Vineyard, MA, and passionate about combining sustainability, business, and creativity to design innovative solutions for the future of nutrition and finance.

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Art

Isam Mousa

Winning the Mad Genius Scholarship means so much to me. This was the most fun and enjoyable scholarship I’ve ever applied for, and it felt like being rewarded for something that didn’t even feel like work. Creating my mashup piece let me finally unleash a creative side of myself that I was always told growing up was “useless” or a waste of time. This is the first scholarship I’ve ever won, which makes it incredibly validating. The fact that the one I poured my heart into is the one that worked out for me means a lot.

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Music

Javon Carter

Hello, my name is Javon Carter! I was born and raised in the Bronx, New York, but I currently live in Monroe, Georgia. I attend Monroe Area Highschool, while also being dual enrolled at Athens Technical College. I plan to major in music production/audio recording at Georgia State University.

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Music

Maggie Stuckey

Maggie Stuckey is a high school senior from New York City who loves to sing, act, play music, and get creative. She is currently a drama major at LaGuardia High School of the Performing Arts, where she has performed in the Musicals like West Side Story and Into The Woods. Her dream is to pursue a career in Musical Theatre, and she is excited to utilize this scholarship to further continue her arts education!

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Art

Reese Gilmore

Hello! I’m Reese Gilmore a graduate student at the University of Kansas in Lawrence, Kansas. My hometown is Leawood, Kansas just outside of Kansas City. My major is Architecture I have my bachelors and am currently working towards my Masters in architecture. I want a career in design and architecture, but I hope I can continue to create and design in many different media, bringing my love for textiles and fashion into my architectural career. I don’t want my creativity professional and personally to have any boundaries!

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HAVE YOU EVER SEEN THE RAIN OUTLIERS
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